I’ve been reading Wired every day since Wired announced their new design.
I love the site except they have the most atrocious animated GIF advertizements. This g*d-awful shaking banner ad was the last straw.
Wired is off my daily reading list for a week. I will be sending them an email to let them know. They can choose to care or not care. I am not calling for a world-wide ban of Wired. You make your own decisions. But as for me and my house, whenever I see an ad I deem to be truly over-the-top, I’m just not going back, or at least not for awhile.
I hope some day folks will realize that annoyance is not a good marketing technique. Oh, and before you grumble to think that I am against all ads, I’m not. Just annoying ones. In fact when I was looking for something online and found a non-annoying ad from a company I had never heard of (a text-ad too, actually), I immediately went and bought from them. I paid more than I had assumed I would and I skipped my usual obsessive price comparisons. Why? Because this company was supporting a site I use all the time and they saved me time by having a good ad where I could use it
To marketing folks: Please, please stop this abuse of my eyes.